Glossary
Domain Name System (DNS) Server
A DNS server acts like a directory and translates a website's URL to the numerical address of the computer which hosts the website.
Domain Name
The domain name is the name that refers to your website on the internet. It is part of the URL that your users will enter into their browsers in order to reach your site. Your choice of domain name is really important so we offer free advice on choosing a good domain name and will help you organise buying one.
Hosting
Web hosting is a service which makes your website publicly available. Keystone Web Design offer a competative web hosting service.
Web Server
A webserver is a computer which is permanently connected to the internet. It 'serves' webpages to users when they type in the correct URL.
Search Engine Optimisation (SEO)
Search engine optimization is a process which aims to increase your website's ranking on popular search engines. While certain techniques are guaranteed to produce improvements, SEO is a rather labour intensive practice and coming first cannot be guaranteed.
Uniform Resource Locator (URL)
This is the sequence of characters that you type into your browser in order to visit a website. Special servers online called DNS servers translate this just like a postal address and direct users to the server on which your web site is hosted.
Web Browser
A web browser is a software application which users use to access and interact with your website. While the languages used to describe websites are standardised, most browsers do not meet the standard. Keystone Web Design works hard to ensure that not only do its websites meet the internationally agreed standards but that your website will look great no matter what browser your client is using. Keystone Web Design offer free advice about which web browser is best to use.
Web Standards
Web standards are an agreed set of rules which describe how a website is made. This includes specification of languages which are used to 'write' the pages as well as design methods aimed to help users with disabilities. Keystone Web Design sites all meet the XHTML 1.0 Transitional standard.